- 09-06-2012, 01:55 PM #1
Most opinions out there are that the Nokia/Microsoft event was a misfire, especially since no carriers/price/dates were announced.
That being said, what were Nokia and Microsoft trying to accomplish yesterday? Did they accomplish what they set out to do?
- 09-06-2012, 02:14 PM #4
I think MS was there just as a show of support for their premier partner. Not really a strategy move by them.
Nokia's strategy was to give us something to think about when the iPhone is announced. Mainly, PureView.
If they announced after Apple, threre would be nobody paying attention. Apple will drown everything out for a month or so.
By announcing before Apple, they say, "Here's the ultimate camera." So when Apple announces, some will ask, "How's the camera?"
Nokia knows that they can't beat Apple at this time. All they need is for a small percentage of people.
If 5% of Apple fans are disappointed by Apple's camera because they already heard about Nokia's, then they might consider switching.Talk to me about Windows Phone, Windows 8, XBOX, art, animation, design, or anything! Be sure to follow me on Twitter and friend me on Facebook (say you're from here or I may not accept)
09-06-2012, 02:30 PM #6
- 22 Posts
09-06-2012, 02:48 PM #7
- 261 Posts
I agree with winning guy.
The pricing and availability although important to a small percentage isn't a big issue. Everyone knows, at least in the US that it will be available around the first of November. It's also going to be very competitively priced. They have no other choice. They aren't in the Apple position to charge a premium. The only real question is what carriers will have it.
Also doesn't Nokia do an event like this every September?
“You get treated in life the way you teach people to treat you.”― Wayne W. Dyer
- 09-06-2012, 03:39 PM #8
- 09-06-2012, 04:53 PM #10
Sent from my Lumia 900 using Board Express
- 09-06-2012, 05:33 PM #11
The strategy was to scoop Apple on optics, I expect, but they blew it.
The "fake video and photo" scandal means that most people who heard of PureView as a result of the initial promotion will say "oh, you mean that camera that Nokia faked with a high-end video setup. I read about that."
The follow-up apologies and "proof of concept" video from the show is damage control, but severe damage was still taken. If Apple or anybody else feels threatened by the Nokia optics, they can just reply with photos from their own device and say "we took this from the actual device, not a van with a professional video crew using high-end equipment." It will take months of Lumia devices actually shipping to end-users and demonstrating the capabilities of PureView in the everyday world before the trust-destruction will be mitigated.
- 09-06-2012, 05:50 PM #12
Camera vs camera. Boom! Smoked by Nokia.
I guarantee that the general populace doesn't know about, or care about, the video that's giving internet people jollies. But if they do know about it, and underestimate Nokia's camera as a result, then comparison challenges will have an even greater impact.Talk to me about Windows Phone, Windows 8, XBOX, art, animation, design, or anything! Be sure to follow me on Twitter and friend me on Facebook (say you're from here or I may not accept)
- 09-06-2012, 05:54 PM #13
- 09-06-2012, 05:56 PM #14
- 09-06-2012, 06:03 PM #15Talk to me about Windows Phone, Windows 8, XBOX, art, animation, design, or anything! Be sure to follow me on Twitter and friend me on Facebook (say you're from here or I may not accept)
- 09-06-2012, 06:06 PM #16
They want indicators that they can make a quick buck soon. Nokia's strategy isn't good for people that need immediate satisfaction.
- 09-06-2012, 06:12 PM #17
nokia 920 leak, with pureview technology post 47, lolol
That said, if the 920 makes it to Verizon I will own a Nokia. If not, Sammy it is.
- 09-06-2012, 06:42 PM #18
09-06-2012, 07:03 PM #19
- 748 Posts
So here's my take on why there's so much lacking...
I think Microsoft is holding back on something big. I think they have something unexpected that we haven't heard about from leaks, and they're waiting until after Apple makes their big
flopreveal in order to share tidbits in order to steal some thunder.
It's a risky strategy for Microsoft, but I think whether it's lots of little things or a few big things or any combination, if they keep showing that partners are lining up, then that helps them out in the long game.
09-06-2012, 07:22 PM #20
- 444 Posts
As for Nokia. the event was an epic failure. From an investors point of view no pricing no available date killed the stock as did only two devices when Nokia has been saying all along the focus is on WP8 Investors truly though they would see and hear so much more the weeks before this Nokia stock rose up in a reflection that the closer we got to the fall and the big event or none event after seeing what they had the markets reflected that disappointment greatly. Nokia can not I repeat can not afford to play games. the stock is tanking big time right now overseas and in the US.after $1.50 per share it becomes penny stock value. Nokia had a chance this week the presentation was boring other than the 920
with it only going to one US carrier and the cheaper device going everywhere else it baffled the markets. they wanted to see is what Samsung does putting there flagship on all carriers.
09-06-2012, 08:44 PM #21
- 5 Posts
I don't know why people forget this- Nokia does NOT sell phones to consumers. They sell phones to the carriers. The CARRIERS sell them to people. If ATT didn't want to announce, then there was not going to be an announcement. That is not decided by Nokia. It would be like Sony announcing a TV and, without Best Buy's say so, announcing how much Best Buy will sell it for.
Would it be nice if ATT was ready and there and there had been a joint announcement? Yes, but then again, if the software really isn't RTM, if you were ATT would you want to sign the final contracts and quote prices and dates?
At the end of the day, I don't think it really matters. Apple makes a splash with their pre-order and opening day, but what makes a product successful is long term growth and sales. Lets say they had been ready to sell or pre-order yesterday. Yes, I and a lot of people here would have pre-ordered. Do you really think that's a significant number at all?
What will make the 920 a hit is if a sustained branding and marketing campaign around having the superior camera gives hard core techies and the casual buyer in a phone store the identity that ties nokia to having the best camera. And that gives the reps in the store a nice, quick hook to sell the phone with.
All this other gnashing of teeth is really just another first world problem.
09-06-2012, 09:26 PM #23
- 748 Posts