- 09-02-2012, 02:12 PM #1
I know it's not THAT important in the grand scheme of things, but I can't help but think that Samsung dropped the ball on naming the Ativ S.
(1) You don't know how to pronounce it just by looking at it.
(2) It's not evocative. "Galaxy" is evocative. "Ford Mustang" is evocative. Ativ, not so much.
(3) For a company recently under fire for allegedly taking other company's intellectual property...they take another company's mobile device (Vita) and spell it backward? Were there no other words on planet earth to choose from?
- 09-02-2012, 05:20 PM #2
Agree on all counts. Product names do play a certain importance for marketing obviously. ATIV is ugly to say and looks like a technical code rather than the consumer release title. Hopefully there is some genuine marketing around this device which can make up for some of this, but an OS without wide notoriety combined with an ugly device name is a bad combination!
- 09-02-2012, 05:26 PM #3
Also, Vita means "life." The opposite of life is...death? Who wants to buy a phone named the Samsung Death?
This isn't quite as bad as Chevy selling the Nova in Latin American countries ("no va" means "it doesn't go"), but it's still hard to fathom. Something must have gotten lost in translation.
- 09-02-2012, 05:39 PM #4Check out the great deals on Windows Phone Accessories: http://store.wpcentral.com
- 09-02-2012, 06:38 PM #7
I think it's a terrible name, but then again WTF is an EVO (rhetorical)? I thought that was a dumb name too, so maybe that's more of the vain they're going for with ATIV.
At the end of the day, it's all about promotion... and are people going to be talking about this cool phone they saw on a TV ad?
Last edited by GoodThings2Life; 09-03-2012 at 07:59 AM.
- 09-02-2012, 06:52 PM #8
- 09-02-2012, 08:36 PM #9
If Samsung wants to use ATIV as their WP brand, that's cool. It's a weird name, but it can grow on me if they make it something important to people. I sure hope they do.
- 09-03-2012, 01:39 AM #11
- 09-03-2012, 03:22 AM #12
No, I was among the first to dump on the name. Odyssey was a GREAT name for a set of devices. I asked before: Who started the unwritten rule that you had to change the device name when it got launched?
By the time it gets launched, especially with all of those Samsung Tablets bearing the ATIV name, it will be something we are just used to. Maybe we could come up with fun acronyms?
VictoriouslyI find your lack of faith disturbing. - Darth Vader
09-03-2012, 04:52 AM #13
- 150 Posts
Now that I've looked at it more than twice, it also got me to relate to AcTIVe. Maybe it's because ATIV would be pronounced more like the the word "aktiv" in Swedish (and also in German and probably several more languages that also use a variation of the same basic word).
- 09-03-2012, 08:47 AM #15"Engineering is more than just the number of megapixels." - Stephen Elop
09-03-2012, 08:59 AM #16
- 150 Posts
09-03-2012, 05:11 PM #20
- 179 Posts
I like the way Ativ is pronounced, but I agree that one wouldn't naturally expect to pronounce it that way. Just have a listen to the latest Windows Weekly podcast. It also does look (on paper, screen, or what have you) more like a code name. They probably could have done better.
- 09-05-2012, 12:35 PM #25Phone History (hopefully in order): Samsung SGH-D407 > AT&T (HTC) Tilt > Sony Ericsson W580 > Blackberry Curve 8900 > Sony Ericsson C901 > HTC Touch Pro 2 > Blackberry 9700 > iPhone 3GS > Motorola Defy > Blackberry 9650 > iPhone 4 > Nokia E71 > Dell Venue Pro > HTC Titan > HTC Titan II > Lumia 900 + Samsung Galaxy Exhibit > Nokia Lumia 920 + Nokia Lumia 521 + Motorola RAZR V3xx
Last updated: 05/13/2013