- 11-06-2012, 02:40 AM #1
I understand and agree that a Surface RT for $200 was unrealistic, but isn't $500 for the RT (not the pro) without a cover and with only 32GB a bit pricy? To me, it does sound very expensive - especially when you remember that you'd probably want a cover of some kind...
You can get the black touch cover for $100 or one of the colours for $120. 100 to 120 dollars?! :o And if you like I want a more traditional typing experience you will have to throw $130 at your tablet.
To sum up, I can personanlly live with 32GB (no way I'm ever going to fill that with apps, documents or pictures anyway), but getting what I need would cost me $629 - why not just buy a laptop then?
I'm not ranting here, I'm genuinely curious as to why the tablet and especially the touch and type cover are so expensive because I don't really get it. :/
Links to Microsoft.com:
11-06-2012, 02:44 AM #2
- 2,015 Posts
Well, it's on the same levels with an iPad with no equivalent of the touchcover. That said, I think all Apple products are overpriced, but I think the Surface is still within limits due to the the amazing high quality physical design, the keyboard/cover solutions and Office 2013.
Why not buy a laptop? Cos they usually arnt tablets and tablets have their very certain niche to them that laptops often dont fully fill. In addition you'd probably get a much heavier and bigger device that has fans, heats and doesnt have a touch screen.
- 11-06-2012, 02:47 AM #3
To being competitive with Apple, yes they are too expensive by $100. You may not get the keyboard, but you are getting more processor, screen, and app store with iPad 4.
I think the Surface's would have had much more demand at a lower price point even if it was competing with it's OEM's. Microsoft needs that initial push to get into the tablet sphere that it's so far behind in.
11-06-2012, 03:10 AM #4
- 945 Posts
Microsoft created the Surface, to show OEMs how a device should be made. Its a proof of concept, a tech demo.
Even at this price, several OEMs have been critical of Microsoft making their own hardware.
Hopefully the surface makes the OEMs raise their game, and create some really nice devices too.
11-06-2012, 08:43 AM #6
- 253 Posts
I love my surface and didn't mind paying 600 for the tablet and touch cover but we are trying to break into a market that is dominated by Apple so we need to provide consumers with more incentive to jump on board. Let us be honest about the Tegra 3 too. While it has some good to great performance it just cant compete with the Ipad 4 for speed and graphics. So coming out with the Surface for around what the ipad 4 is going for is not going to convince people that are on the fence. If the Surface was priced at 399 for the base model it would put us in a more favorable position and more in line with the new Nexus 10 which also has more power and higher res screen than the surface.
Office is a great incentive for the RT and does add a TON of value in my opinion but I am just not sure the average tablet consumer is going to see it the same way.
I hope I am wrong as I am all in with Microsoft. I have my Xbox, Win8 Pro on my laptop, my Titan Windows Phone (soon to be Lumia 920!!) and of course my Surface!
- 11-06-2012, 09:06 AM #7
If I can twist your words a bit, I think MS meant this to be the standard other OEM's should follow. A solid, well built piece of hardware. It is worthy of the 499.00 price tag and competitively priced considering the 32GB iPad is 100 bucks higher.
I think they should have released a cover similar to the Smart Cover for 40 bucks for people that didn't want the touch/type covers.
11-06-2012, 09:59 AM #8
- 201 Posts
I don't think it is overpriced one bit.
A few reasons, first of all, Microsoft has spent a lot resources and money to design the RT (and PRO). They are a business after all and they need to make money.
Second, this is a first generation device. One should expect to pay out of their nose for it. I guess some people call it early adopter tax.
I expect pressure from other companies (Asus, Samsung, ...) had something to do with it as well. Imagine if Microsoft priced RT at $400 or $450, it will put price pressure on them.
Just my $0.02.Nokia Lumia 1020 on T-Mobile
- 11-06-2012, 11:14 AM #10
11-06-2012, 11:18 AM #11
- 631 Posts
1. Make a high quality product
2. Price it accordingly
3. Market it well
4. Don't panic when sales are not spectacular right away
5. Be patient.
Cutting prices just signals bargain basement bin time, ala HP TouchPad fire sale. The reason why I don't think Surface tablets will fail in the long run is Microsoft has the cash to produce a 2nd, 3rd generation. Look at Samsung, the kept at it until their Galaxy Phones became fully competitive with the iPhone on a profit-level.
Remember next year there will be a 2nd Gen Surface RT with 1080p display, better SoC and much better app situation. You just have to keep at it, like a spiral.
- 11-06-2012, 12:15 PM #12
Why would it be overpriced? I think the iPad is overpriced but that's just my opinion. One person may have a use for the iPad but I sure as **** didn't! I tried it and was done with it after 6 months. Surface to me is in a whole different league the iPad. If I can do more with my product than the best tablet on the market!
Again it comes to personal use... for me the ability to have folders, have hdmi out, have expandable storage in the sd card.. be able to hook a number of different devices through usb, have a kickstand, and have the option to click in a full keyboard when I want..... is worth far more than all the apps money can buy! ( which I believe if were patient will start showing up as well)
- 11-06-2012, 12:25 PM #14
It's overpriced because it's too high to gain valuable market share. This isn't price slashing, the price should have been $100 less from the start, and now it's too late.
For me, this is more worth it than an iPad, but to the majority of the world, it isn't because of the severe lack of apps (and thus usefulness of the device). I would easily give this device a 9/10 if it weren't for the fact that the processor isn't up to snuff.
Also with V1, you don't pay more cash, you pay for lack of refined user experience and I'm fine with that. This device was made to compete head on with the iPad and I don't think people want to do that. This device should have never been sold without a touch cover just to have a an entry at $400. Most of the device isn't usable without a touch/type cover, so I don't understand why they offered it at all, they should have just made it enter at $400 with the touch cover included. After gaining market and demand, they can do whatever they want with V2.
- 11-06-2012, 12:33 PM #15
Surface isn't a direct iPad competitor. It's also not a direct laptop competitor.
It's something different. It will find its own niche.
People think it's a direct iPad competitor just because it comes in a tablet form factor.
Surface with Microsoft Office is different.
It's the device you can take with you when you go somewhere, instead of taking two devices.
- 11-06-2012, 12:39 PM #17
If you're a student and you need something that has REAL MS Word so that you can do your assignments, but you also want to browse the web and play touch based games, what do you do?
Up until now, you've had to have a laptop + a tablet.
If you're a business person taking a business trip, and you need MS Office, MS Word, and MS PowerPoint, but you also want to take something that you can kill time with and play touch based games like Fruit Ninja... what do you do?
Up until now, you've had to have a laptop + a tablet.
Many people out there have a laptop and a tablet, and making the choice between which to take is a pretty common process for them. Often times, they end up taking BOTH.
How much is the convenience of Surface worth to you? How much is the price of a laptop + a tablet?
- 11-06-2012, 12:42 PM #18Originally Posted by Winning Guy
The goal of this device is to show gain tablet market share against the iPad, and also to show OEM's how to not make cheap crap.
- 11-06-2012, 12:49 PM #19
As far as being able to use word as a student...lol. You can use Google Doc's to do most tasks that a student could ever want. Same goes for the iPad and buying a separate keyboard. Will it cost more, heck yes. Will it work as well, and you have more games and apps and it all work smoother? Heck yes.
- 11-06-2012, 02:43 PM #21
It is for sure not the tablet for everyone; and that's the directions things are going now. Take BlackBerry for example; they know BB 10 is not for everyone, and it's not going to outsell the iPhone, so why even try? They are making a good product designed for the consumer they want to reach.
Microsoft is on a mission to succeed, and it's obvious that they aren't backing down. Especially with the comments about them making their own phone if needed. They are taking control of their own destiny, and that's never a bad thing in any situation.
- 11-06-2012, 03:50 PM #22
LOL, no fear of Apple anymore. They sold 3 million iPad's in a weekend, which is just slightly less than what analysts say Microsoft will sell of the Surface by the end of the year.
Also considering that profit margins for the Surface are greater than the iPad, yes it's definitely too expensive. The Surface comes in at $266 with the touch cover to make, and selling for $600. The iPad 3 came in at $316 and selling for $499. No matter what side of the fence you're on, that huge of a mark-up is what anyone would call "over-priced".
11-06-2012, 03:55 PM #23
- 2,015 Posts
I doesnt matter even if your made up percentage of students manage with google docs, the Office 2013 is still worth a 100$ and you get it with the device. I for one never had any interest in tablets until Surface, simply cos they would've been nothing but consumption devices for me, while I needed productivity too. Sure, there are all kinds of monstrous cases and what not for the iPad and weird transformers with awkward keyboard docks, but neither is what I wanted. For me Surface hit the sweet spot in design solutions, productivity and also being a tablet for entertainment purposes. I didn't even blink paying 600€ for that, cos as it is there are no alternatives that I could really consider buying.
I must be one of those 0,01% of students you mentioned earlier that do need a full Office, Google docs sadly doesnt have nearly enough configurations for any university essay that requires you to use the "official formating".
- 11-06-2012, 03:57 PM #24
Yeah, no one fears Apple. You don't see trends? How much longer do you see Apple being on top? Who own the smartphone market now, is it Apple with the biggest share? Keep in mind, this isn't a 199.00 Nexus 7. Microsoft is not trying to undercut Apple like competitors do, they are taking them on with a product that's better, not cheaper.
- 11-06-2012, 04:05 PM #25
I think the touch-pad is truly amazing since they mated it with the surface from concept. That still doesn't make it too expensive for breaking into a market that is completely and utterly dominated by Apple.
You're getting my motive wrong, I want the Surface to succeed, I don't care about justifying your purchase or mine. I bought it, and love it more than any other tablet I've owned. As useful it is to me, I know it's not useful enough to the majority of people at the price it's being sold. Looking at the margin that MSFT is making, that leaves me only scratching my head as to why they did price it so high because at this point, some sacrifices need to be made. If they were going to have the margin's they did, they should've slapped in a more powerful processor.
Pricing it lower would've sold more units, which would have driven dev's to populate the store quicker. Then other OEM's could have came in with better devices and actually made some money. I know that x86 devices and apps will be made and sold without problem, but I want stuff for Windows RT.