[J4rrod]

Was awful. I was expecting an "epic" feeling to it. Was just plain bad. Thoughts?

[failed1234]

All the commercials were bad.
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[ttsoldier]

[TechAbstract]

No Windows Phone commercial.

[Bobert_123]

It wasn't that bad guys, WP didn't even have a commercial...

[squire777]

Commercial didn't show off the hardware or anything specific about the software. Terrible spot.

[Tiwo]

The only idea this commercial gives is that bad luck and bad thing are going to happen to you if you buy a BB10 :p

[robinleck]

Yeah rite, that ad is gonna to get me to go out to buy a bb10.
LoL :D

[MobileCal]

I kinda liked it, felt right with all the other Super Bowl ads.
But I think they should've use this "concept" BB10 commercial I ran across or at least a shorter version of it.

[lboogie_1971_]

It wasn't meant to show off features and it wasn't meant for those who already know about. It was meant to pique the interest of those who thought BlackBerry is/was dead.

30 seconds would not have been long enough to show what it can do, hence its ending, it's easier to show what it can't do.

If it piqued your interest then you will go to the website shown at the end. Leading up to the release in the states there will be other ads through various media and social outlets.

[berty6294]

I see what they did, but I think it was a bad commercial as well. Yes the idea was cool, "30 seconds isn't enough" but it was poorly done. They could have been funnier, "cooler", grabbed your attention much better than they did. They needed epic to get peoples attention and to say "HEY, Blackberry is different now! Its new and better than the competition!" but they didn't do it.

That being said, so much better than Dodge's farmer commercial lol that was terrible.

[CHIP72]

I kinda liked it, felt right with all the other Super Bowl ads.
But I think they should've use this "concept" BB10 commercial I ran across or at least a shorter version of it.

I hadn't viewed the video linked above until just a few seconds ago. THAT is a good ad that would created a positive impression. Objectively-speaking, I hope Blackberry uses that ad when they release their BB10 smartphones in the U.S. It is miles better than their Super Bowl ad.

Truthfully, flushing the $4 million plus whatever production costs there were for the Super Bowl ad down the toilet (or better yet, giving all/some of that money to CHIP72 ) would have been nearly as effective for Blackberry as what they actually did do by showing the ad during the Super Bowl.

[CHIP72]

It wasn't that bad guys, WP didn't even have a commercial...

Which means Microsoft didn't waste any money on a poor commercial that didn't do a good job of building brand recognition.

[WasteSomeTime]

Which means Microsoft didn't waste any money on a poor commercial that didn't do a good job of building brand recognition.

What are you talking about. That narrator's voice just captures your attention. Its the best propaganda I've seen in a long time. Just watch it a few more times and before you notice it you'll be holding a black berry in your hand.
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[CHIP72]

What are you talking about. That narrator's voice just captures your attention. Its the best propaganda I've seen in a long time. Just watch it a few more times and before you notice it you'll be holding a black berry in your hand.
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Are you talking about the Blackberry concept video linked above (which I really like and think is very good) or the Blackberry Super Bowl commercial (which was blah and not particularly memorable)?

[WasteSomeTime]

The link above. The 2013 mash.
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[Bobert_123]

Which means Microsoft didn't waste any money on a poor commercial that didn't do a good job of building brand recognition.

At least BB has some band recognition

[JerseySal]

The commercial stunk.

[ninjaap]

No one liked the Taco Bell commercial with the old people partying all night? LMFAO!

[JerseySal]

No one liked the Taco Bell commercial with the old people partying all night? LMFAO!

It was cool.

[ninjaap]

Oh wait. Sorry, I didn't realize I was in the BB subforum. I thought we were talking about SB commercial in general. Sorry OP!

[samab]

Many bloggers forgot that the Apple 1984 super bowl ad --- while it was a critical success at the artistic level, it was a complete failure at the business level. Steve Jobs was ousted a year later in 1985.